Product Audit
Independent review of product organisation, roadmap and delivery health.
Learn moreProduct, Operations & Execution Advisory
Building scalable product and operational systems.
12+ years across Product, Operations, UX/UI, and organisational transformation in iGaming and digital companies.
- 12+ Years Experience
- Product Leadership
- Multi-country Operations
- iGaming & Digital
Operational LeadershipSystem
Roadmap · Q3
v.12 · est. 2013
Delivery
3.4/wk
Meeting cost
€312
30 min · 6 ppl
Structures
12orgs designed
About
I'm a product & operations executive who builds order out of complexity.
I work at the intersection of product, operations and execution. I help founders and leadership teams design product organisations that ship reliably, communicate clearly across departments, and turn strategy into measurable delivery.
I specialise in scaling product teams across multiple countries, untangling delivery bottlenecks, restoring cross-department cooperation, and stepping in as interim CPO/COO during critical periods.
Read full backgroundExperience timeline
- OngoingSiGMA WorldHead of Product Management
- Jul 2025 — Feb 2026Wicked GamesCOO / Consultant, Live Casino Division
- Oct 2023 — Apr 2025Stakelogic LiveHead of Live Casino Product
- Sept 2022 — Oct 2023Bally's InteractiveProduct Owner
- Apr 2019 — Sept 2022Max EntertainmentGames & UX Product Manager
- Jul 2015 — Apr 2019NRR EntertainmentLead Web Designer
Infographic
Why Features Become Expensive
The feature itself is rarely the costly part. Hidden cost accumulates between the steps — in communication, ownership and decisions.
Step 1
Idea
Hidden assumption cost
Step 2
Discovery
Misaligned scope
Step 3
UX / UI
Late constraint discovery
Step 4
Meetings
Decision overhead
Step 5
Development
Unclear requirements
Step 6
QA
Regression debt
Step 7
Delays
Dependency wait time
Step 8
Rework
Misread acceptance
Step 9
Release
Coordination tax
Most "expensive features" are not engineering problems. They are operational and communication problems compounding through the delivery chain.
Services
Engagements built around real operating problems.
Senior product and operations work — without committee, jargon or theatre.
Operational Setup
Design the operating cadence, ownership model and decision flow.
Learn moreCross-Department Cooperation
Resolve friction between product, engineering, ops and commercial.
Learn moreProject Management
Stabilise delivery on critical, high-visibility initiatives.
Learn moreUX / Product Review
Pragmatic review of product flow, UX debt and release quality.
Learn moreInterim CPO / COO
Step in during scaling, restructuring or leadership transitions.
Learn moreLaunching New Verticals
Stand up new product lines with a clear delivery and ops model.
Learn moreCommunication Bottlenecks
Diagnose and unblock the conversations that delay decisions.
Learn moreFree Tools
Practical tools, free to use.
Practical tools for product teams, founders, and operations leaders. Built from real delivery experience.
Free
Feature Cost Calculator
Estimate the real business cost of building a feature, including development, design, meetings, QA, management overhead and iterations.
Open Calculator Soon
Team Efficiency Calculator
Quantify lost capacity from unclear ownership and process drag.
Coming soon Soon
Delivery Risk Calculator
Map the most likely failure points across your roadmap.
Coming soon Soon
Product Team Audit
A short structured diagnostic of your product organisation.
Coming soon Soon
Meeting Cost Estimator
Translate calendar load into euro cost per department.
Coming soonBenchmarks · Reference
Industry indicators & executive benchmarks.
Operational reference metrics from public reports and past engagements — not a live feed.
Reference data · updated periodically
AI adoption
78%
+23 pp YoY2020 → 2024
Release velocity
3.4/wk
Avg feature cost
€41,700
Dev 42Mtg 22QA 18Dsn 10
Meeting cost
€312
30 min · 6 people
Top bottlenecks
- 72%Unclear ownership
- 58%Cross-team deps
- 49%Communication gaps
IT spend
+9.3%
SaaS market
+19%
Roadmap health
A−
Partnership
Your advertisement could be here.
Reach founders, operators, and product leaders from digital industries.
Journal
Notes from the operating floor.
Leadership
Why Employees Fear Speaking to Leadership
Most companies don't suffer from lack of intelligence. They suffer from lack of honest information.
Read article
Product Cost
How Much Does One Feature Actually Cost?
The feature itself is often the cheapest part of product delivery.
Read article
Delivery
Product Teams Don't Fail Because of Jira
Most delivery problems start long before a ticket is created.
Read article